Shares of Formula One-parent company Liberty Media can go nearly 30% higher on the rising popularity of the auto racing sport, according to Morgan Stanley.
Analyst Benjamin Swinburne named the media and entertainment stock one of his top overweight-rated ideas for 2023, saying it can outperform even as growing recessionary challenges are expected to challenge the broader industry.
Its primary revenue drivers (over 80% of revenues) are driven by contracted media rights, race promotion fees, and sponsorship contracts all with multi-year renewal cycles," Swinburne wrote Monday.
The analyst cited the growing popularity of Formula One in the U.S., which he expects will result in higher revenue growth over the long term.
EBITDA (OpCo level) to CAGR midteens through '25 as F1 realizes margin expansion under the terms of its current Concorde Agreement," Swinburne wrote.